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From a mail order company in the early sixties, to global fashion phenomenon of the early seventies, Biba was a store like no other.

Fashion has mourned its loss since Biba closed its doors in 1975. Until now… Biba relaunched in September 2010, exclusively at House of Fraser (UK). The newly revitalised Biba has taken the ethos of original Biba and reworked it for the fashion savvy of today. Iconic, unique, and glamorous Biba now has a vast portfolio including fashion, home, and accessories; epitomised by the brand’s face, Brit model-of-the-moment Daisy Lowe.

http://www.youtube.com/watch?v=7D1OAAjuvN0&feature=player_embedded

Its first store—famous for blacking out its windows and setting an Art Nouveau lounge scene—became a haunt for local artists and musicians like Mick Jagger and David Bowie.

My memories of Biba were the colours, dark, sultry velvets and lace, in purples, browns and black. Midi and maxi length dresses and skirts. ‘Hippy Chic’, Art Nouveau. Just utterly and completely addictive.

Coming soon to My Wardrobe .

www.my-wardrobe.com/biba

The Story at My Wardrobe.

Originally founded by Barbara Hulanicki, the infamous swinging sixties Brit brand Biba relaunched in September 2006 at London Fashion Week. We teased you with just a few pieces during autumn/winter 2007 but have now expanded the fashion forward offer carefully created under the watchful eye of its new design team.

The Collection:

The Biba collection boasts beautiful semi-sheer blouses with voluminous sleeves and textured oversized appliqué flowers — very Modern Fairytale and completely desirable — as well as retro-inspired floral jacquard skirts, prim collarless jackets and must-have patent Mary-Janes.

Last Word:

This is a fresh take for a brand which summons a strong sense of nostalgia.

Check out Biba items for sale on ebay too!

Credits: Yahoo, Wikipedia, House of Fraser, My Wardrobe.

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