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To say that I am excited about the beginning of London Fashion Week is an understatement.

Obviously, my heart belongs to British fashion. I really believe that there is nowhere like it. Whether it be, streetstyle, new and established designers or passionate followers of fashion. There are no limits on style.

The British Fashion Council announced today the appointment of Alexa Chung as British Fashion Council’s Young Style Ambassador.

Caroline Rush, CEO of the British Fashion Council, comments “We’re delighted to announce this role for Alexa. She is hugely influential in both the fashion industry and to the wider public, who have voted her as winner of the British Style Award at the British Fashion Awards for two years running.”

Alexa Chung comments “I always name London first when asked which city in the world has the best style. There’s something so inherently rebellious about how people naturally style themselves. Brits aren’t afraid to experiment or take risks with how they look, perhaps that’s why London has always been home to the most dynamic and daring designers in the world. I adore fashion and am proud that it’s now officially my job to champion those London designers both new and established that inspire me so much.”

These are some of todays fashion highlights.

Antoni & Alison

Graphic & Grafitti prints, with an illusion of knitwear, buttons, bows and floaty dresses.

Bora Aksu

Pretty in lace, refined and chic, peter pan collars, the palest of corals and greys to the bright sunglow oranges, mixed with multi-patterned tights, chunky boots & bolero jackets. This is just a taste!

Caroline Charles

Embroided jackets, velvet and Tartan!

Corrie Nielsen

More Tartan, sheers, full skirts, ruffles a definite Scottish theme.

Are there commonalities developing already?.

If this is the beginning I cant wait to see more.